Shifting to an AI-ready culture

Jad Freiha
4 min readMay 28, 2024

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As AI continues to disrupt industries and transform the way we work, fostering an organisational culture that embraces this technology is no longer optional but a necessity. Businesses are rapidly transitioning to AI as they recognise its potential to unlock a competitive edge. During this shift, one major challenge to overcome is employee adoption, as people are less likely to adopt a technology they don’t understand or fear. Successful AI adoption requires us to move through stages of fear, curiosity, and ultimately excitement. As such, it is critical to build teams’ confidence in AI and address their fears. Creating a culture of empowerment, experimentation, and continuous learning is essential for successful AI integration.

Overcoming Resistance

Resistance to disruptive tech is not unusual. It’s very likely that many employees will resist AI due to fear of losing control over their work. Companies looking to transition need to be careful when introducing this technology to the people expected to work with it.
So, what can be done to help teams become more comfortable working with AI systems?

First and foremost, make it clear that you are using AI to help your team rather than to replace their roles. If people see how much more AI can help them achieve, they’ll be more likely to integrate it into their workflow. This transparency is crucial to address concerns and reassure employees that this is a tool to augment their capabilities, rather than a threat to their job security.

Another key strategy to counter fear is to prioritise education rather than immediately pursuing productivity or cost-saving AI projects. Start with hands-on learning experiences to help your team gain practical knowledge and increase their comfort level with AI. It could be workshops or courses that emphasise the various use-cases in which AI can enhance the team’s skills and contribute to the company’s overall goals. This initial approach will pave the way for a smoother transition when introducing more advanced use-cases.

Fear of losing control is not the only type of resistance to AI you may encounter. It’s possible that senior leaders may undermine the value of AI and passively resist this new tech because it disrupts their existing work patterns. This is where building political momentum comes into play: identify team members who will benefit the most from this technology and have them rally behind it. When internal key influencers actively advocate for AI, it demonstrates the technology’s potential value across the organisation and creates a sense of urgency. Focus on selecting team members who are generally excited about new possibilities and not those who typically resist change.These early adopters can help generate a buzz within the company around AI. Additionally, to gain backing from senior leadership, it’s essential to craft a compelling and simple story for why this solution matters to the team, to customers and to the company overall.

Empowerment Through Inclusion

The team should feel that they are part of the journey, not just passive recipients of the new AI technologies that are brought into the company. Engage them from the beginning of the project and involve them in stages such as clarifying the problem you are trying to solve, defining data inputs and selecting the best-fitting AI solutions. Help the team understand what the AI is meant to do and how it works by providing visual representations of its decision making process. The team will then see how models are built, how the data is managed and why the technology is making the recommendations it does. This builds trust and prevents the urge to resist using the tech. When team members can contribute to the full lifecycle of the AI project, they are more likely to adopt and champion it.

Culture of Continuous Learning

It’s not just about getting people excited about AI, it’s also about building a culture of continuous learning. It’s important to make sure the company can keep adapting new tech into the team’s work for the long term. We are experiencing a rapid pace of AI innovation. Although it may already feel rapid and overwhelming, it is the slowest it will ever be. That’s because as technology continues to advance, the speed of innovation will only accelerate. Companies must therefore foster a culture that embraces ongoing learning and adaptation as a fundamental part of their operations. The ability to continuously learn and quickly adapt to new AI tech will become a necessity to maintain a competitive advantage.
One main success factor is people’s willingness to learn quickly and apply what they’ve learned. Some will jump at the opportunity, while others may prefer to stick with tools and routines they’re familiar with. Focus on increasing the number of those who are curious and eager to embrace change. It’s typically the people that are willing to learn, unlearn, and relearn.

Experimentation

For AI to deliver economic value, it’s equally important to go through initial stages of piloting and experimenting across various functions. This phase allows the team to collect valuable lessons that can later be translated into projects delivering economic returns. Some use cases may be quick wins but won’t move the needle. Other use cases could evolve into advanced strategic applications that provide a competitive edge. Progressing to that advanced stage requires selecting projects that help the team transition from beginners to experts. Carefully sequencing AI projects is therefore crucial, as it lays the foundation for gaining a competitive advantage.

The more impact a technology has, the bigger the challenge is. By fostering a culture of transparency, inclusion and continuous learning, you can ease fears and build trust in AI systems. Embracing these values will not only allow your organisation to keep up with the current rapid pace of innovation but also build the foundation for gaining a competitive edge.

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Jad Freiha
Jad Freiha

Written by Jad Freiha

AI, Analytics & Growth Marketing

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